Our History

History of wood & wood

It has been Sparky and Peggy Potter’s pioneering spirit, artistic flare and creative process that has cultivated such an impressive client base at Wood & Wood. In 1972, when other sign companies were promoting the use of metal and plastic, Wood & Wood Sign Systems was one of a few sign companies in New England promoting the use of wood. The couple saw an opportunity and began carving a niche by focusing on a high degree of art and “Old World” craftsmanship, thus establishing the benchmark for a new industry. A good example of their legacy is The Ice House Restaurant sign on Burlington’s waterfront, painted in 1976.

Since that time, numerous destination resorts, theme parks and restaurants have engaged Wood & Wood to design and develop distinctive signs and sign systems. A founding father of the current sign culture, Sparky Potter has taken art to the public with inimitable style over the years.

Please review our portfolio of images below: